Via Monte Napoleone: the fashion district

Via Monte Napoleone: the fashion district

With Prada, Armani, Versace, and Gucci, Milan is both the capital of Italian fashion and the showcase for fashion's most prestigious houses.

Italian elegance is not a myth. Just look at the stylishness of Via Monte Napoleone, which proves that chic is second nature to Italians.

Via Monte Napoleone, Via Della Spiga, Via Santa Andrea, Via Alessandro Manzoni and Corso Venezia constitute what the Milanese call the 'Golden Quadrilateral'. Armani, Dolce & Gabbana, Versace, Roberto Cavalli, Valentino, Pucci, Gucci... all the major Italian houses have shops here. They are true palaces of fashion and the constant reinvention of the art of living. A hymn to Milanese culture, the neighbourhood is regarded as paradise for all fashionistas. Yet, it never forgets about its past, and you will see museums elbowing high fashion workshops.

Visit the new Bottega Veneta home boutique. In a luxurious 18th-century residence, it features furniture for every room in the house. The ambience fits in perfectly with the original architecture of the residence, and is much enhanced by two magnificent frescoes, including one by Tiepolo.